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Suck it up! Not only marketing, but consumer experience, drives conversion.
Image from: Vacuum / Shutterstock At Millward Brown Digital, we know that driving traffic to your site is no easy task. Between affiliate, search, email and social marketing, consumers are often...
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Boston Is Our Home
Image from: MIT American Flag / @BostonTweet With yesterday’s tragedy hitting too close to home, we at Compete send our thoughts and prayers to all the victims and their families and friends....
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Marathon Monday: Nike Leads the Pack
Image from: running shoes / Shutterstock Here in Boston we’ve been prepping for the Boston Marathon and with the finish line steps away from our office, it’s hard not to feel the adrenaline pulsing...
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A Snowstorm Couldn’t Keep Us Away From AdTech NYC
This past week, we at Compete braved a nor’easter and headed down to the concrete jungle to spend some time at Ad Tech NYC. Ad Tech always focuses on what’s next in digital marketing the conference is...
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Boston Is Our Home
Image from: MIT American Flag / @BostonTweet With yesterday’s tragedy hitting too close to home, we at Compete send our thoughts and prayers to all the victims and their families and friends....
View ArticleClik here to view.
#MarathonMonday: Nike Leads the Pack
Image from: running shoes / Shutterstock Here in Boston we’ve been prepping for the Boston Marathon and with the finish line steps away from our office, it’s hard not to feel the adrenaline pulsing...
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Does Loyalty Even Matter for Best Buyers?
Image from: Reward Zone / switchfront.com With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into...
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Will Weekly Ads Save Retailers Any $$$?
Image from: target weekly ad / thethriftyblonde.com Ecommerce continues to be a growing and competitive retail channel. But the question still remains, what is the best way to reach consumers before,...
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Webinar Replay: The Evolution of Automotive Site Visitation: Are You Keeping...
Image from: Digital Car / Shutterstock Compete recently hosted a webinar: “The Evolution of Automotive Site Visitation” We examined insights into Automotive market-wide visitation. Insights include an...
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Webinar Replay: Where Are Your Tire Shoppers?
Image from: Stacked Tires / Shutterstock Compete recently hosted a webinar: “Where are your tire shoppers?” We examined the state of the digital tire industry, with a focus on OEM and third-party...
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Could Free Shipping Boost Your Holiday Sales?
Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not...
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Furby is Back and Driving Higher Search Referrals
Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten...
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The Evolution of Automotive Site Visitation: Are you keeping pace?
Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head...
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Looks Like Facebook Made an Insta-Success
Image from: Instagram Web Profiles / Instagram.com I am no newbie to Instagram. As one of my favorite apps on my iPhone I have been begging Instagram for months now to create a web experience so that...
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A Snowstorm Couldn’t Keep Us Away From AdTech NYC
This past week, we at Compete braved a nor’easter and headed down to the concrete jungle to spend some time at Ad Tech NYC. Ad Tech always focuses on what’s next in digital marketing the conference is...
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Was the Daily Twist a Slam Dunk for Oreo?
Image from: Oreo / Oreo.com For a brand that has been around for 100 years, Oreo has shaken up their marketing strategy by launching a new social campaign. The Daily Twist campaign introduced a new...
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Webinar Replay: Over the Top Video Today
Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market...
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Don’t Bother with an E-Commerce Strategy!
Image from: Nordstrom Front / NuanceMarketing.net This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did...
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